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After I Give, What do I Get?
Submitted by Gena Rotstein on Thu, 05/08/2008 - 15:09.
- charity
- donor stewardship
- kivi
- marketing
- non-profit
- non-profit communication
This is a link to a blog, Non-Profit Communications, written by Kivi Leroux Miller, about what you get for donation. An interesting experiment in community investing and testing the donor stewardship programs of charities.
http://www.nonprofitmarketingguide.com/blog/2008/04/30/after-i-give-what-do-i-get/
Enjoy the read!
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