These days social media is being utilized for a variety of innovative campaigns; whether as a way to attract potential customers, garnering attention or brandrecognition. Einstein Bros. Bagels’ used a Facebook campaign as a way to gain fans(friends) of their product. Be my friend, get a free bagel!
Wow! That really sums up how I am feeling these days. In a recent article posted by the Financial Times people can now feel good about feeding their addictions. Okay, maybe that is a little harsh… But really, if you think about it – our TV watching habits took a philanthropic spin when American Idol launched their Africa projects a couple of years ago; and how can we ignore Oprah’s Big Give?!Now our online gambling addictions can have a positive social impact.In Canada a large number of charities receive government funding from dollars generated at casinos.Gambling is not a new source of revenue; what is new, is the betting on prediction markets.