British Petroleum
CSR Disaster for BP
Posted June 5th, 2010 by Gena RotsteinGuest Blogger: Amy Lewis is currently completing her Bachelor of Management, with a major in Marketing and minor in Corporate Social Responsibility from University of Lethbridge. Amy has a diverse range communication experience, including marketing, media relations and, event planning. Amy enjoys exploring the variety of options that Marketing and Public Relations presents.
You don’t have to look far these days to find a story on the BP oil spill in the Gulf of Mexico. This ecological disaster is on the forefront of everyone’s minds and makes for an easy target for criticism. As someone with a background in pr and who is in the infancy stages of learning about Corporate Social Responsibility (CSR) and the role it plays within an organization I can’t help but follow the developments in the Gulf and how BP responds. read more »
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