Canadian Business Associations Join #RetailPhilanthropy Movement – Giving Tuesd’eh
TUESDAY, NOV. 8, 2016
Calgary, Alberta – Giving Tuesday, the Tuesday after the American Thanksgiving, which is synonymously known as Black Friday – a day of mass consumerism in advance of the Christmas Holidays, has been growing momentum in Canada. Started by the Giv3 Foundation, Giving Tuesday traditionally targets charities to use their voices for soliciting funds and engaging with donors in advance of the holidays.
Two local businesses are turning this model on its head and reaching out to Canada’s retail business community to use the power of consumer behavior to drive social change in their communities. Gena Rotstein, Executive Director of the Place2Give Foundation, a registered charity in Canada and US and founder of TheCardThatGives, and Jay Baydala, CEO of Goodpin are the two behind Giving Tuesd’eh the #RetailPhilanthropy movement (www.generousnation.ca).