Our Team

, Founder & Philanthropic Advisor

Founder of Place2Give, a North American charity search engine and with over 15 years of non-profit work experience throughout Canada and the United States, Gena has evolved into an expert matchmaker between businesses, philanthropists, and the myriad of ways they contribute to the charitable sector.  Her in-depth understanding of social values  matches people to organizations through the KARMA & CENTS™ model thereby fulfilling their philanthropy vision ensuring they  receive the biggest bang for their social ‘buck’.

A graduate of Brandeis University in Boston with an MA in Non-Profit Management and Jewish Communal Service, Gena has been interviewed by, and written for,a number of leadingnewspapers and web columns on fundraising and philanthropyincluding Canadian Compensation & Benefits; Money Sense Magazine, Alberta Venture Magazine, The Financial Post, The Calgary Herald and Canadian Fundraiser eNews.  An expert in her field, Gena takes a new approach to an old sector – Philanthropy 3.0, and has spoken at various events to both targeted audiences and in front of large crowds. Some of her recent engagements include presenting at TEDxCalgary, The Canadian Women’s Foundation Calgary Insight Lecture Series and CenterPoint.  She was also named Top 40 Under 40 by Avenue Magazinein 2009.


Arleigh is a bundle of energy and brings a wealth of experience and passion to all of her communications projects and clients. Working in the field for over 15 years, she founded The Agency in March 2009 upon her return to Canada.

Prior to coming home to her native Calgary, Arleigh lived in London, UK where she had the opportunity to hone her PR skills working with a diverse contact network including international government bodies such as the UNWTO and global business leaders in the banking, technology, and travel and tourism sectors.

Some career highlights include leading the global Communications and PR team for WTM at Reed Exhibitions – a trade show attended by 50,000 people from around the world, and managing the PR, Sponsorship and Promotions team at Virgin Holidays. In both roles she focused on strategic planning, change management, project messaging, and managing global communications campaigns.

Over the past four and half years since her return to Canada, Arleigh has been busy connecting with the interesting people who live and work in the tech space. Giving back to her community is important and she sat on the board of Digital Alberta as the VP South for two years. As well she is a part the TechRev PR Roundtable and is a board member for CCASA. Arleigh has spoken at various industry events including Accelerate AB Tech University and for the Mount Royal University PR program. She was recognized as one of the Alberta Women Entrepreneurs nominees in 2013.

Arleigh holds an Honours Bachelor of Arts degree in Communications from the University of Ottawa.

, LL.B

Adam has been speaking and writing on the topic of charity law for several years. He has been published in several publications including the Canadian Taxpayer, the Canadian Fundraiser and the Not-for-Profit News and has been cited as an expert in several publications including the National Post.

As a speaker, he has presented to the National Symposium of Charity Law, the C.D. Howe Institute, the Association of Fundraising Professionals, the Canadian Association of Gift Planners, the Ottawa Estate Planning Council and made various presentations to large and small Canadian charities. He has also appeared at the Tax Court of Canada and the Federal Court of Appeal. Adam also co-hosts the popular A to Z of charity law in Canada with CharityVillage.com and is an executive member of the Ontario Bar Association’s Charity and Not-for-Profit Law section.


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