Air Canada

I was recently at a Calgary+Acumen Fund event where CAWST presented on social impact investing and measuring performance of an organization.  It was a great conversation, in large part, because here was a charity that was advocating for stronger evaluation metrics before donors make charitable contributions.

When an individual evaluates a company before s/he invests there are several things that are evaluated:

• Leadership
• Financial stability
• Product
• Opportunity for financial gain
• Future plans and growth opportunities (new markets)
• Competitive landscape
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