Red Cross

Flies on Eyes Poverty Marketing - Famine Relief Fundraising and Your Donation

Flies on Eyes - Stereotypes of AfricaAnother natural disaster has struck.  Except in this case, it was one that was preventable and could have been planned for.  I am talking about the famine in Somalia and the Horn of Africa.  Do you watch TV on Saturday morning or late at night? Ever see those celebrity endorsed ads for international aid organizations with the flies buzzing around the kids with dirty faces and distended bellies? Ever wonder, how international NGO's can support kids on $30/day and still afford TV production ad time? Perhaps you also look at those kids and ask how effective is my sponsor-a-child?

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